So this week Raf Simons talked about his feelings about what fashion has become, his time at Dior and what he is doing now, after leaving Dior after 3 years:
Having the timeline of a year is like heaven for me because at Christian Dior I used to do eight collections a year and each collection could contain up to 150 fabrics,” he said. “I’ve done three fabrics this year for Kvadrat and I really, really pay attention to it. It’s beautiful to be able to give a project substantial incubation time. When I did fabrics at Dior I had to choose them within a couple of hours sometimes—seeing everything, deciding, making colour palettes… then hoopla—launch.
With many brands attempting to change up the current industry models, Simons weighs in on how he feels about the direction fashion is heading. “Everyone is paying attention to the wrong thing in my opinion. There’s this huge debate about ‘Oh my God, should we sell the garments the day after the show or three days after the show or should we tweet it in this way or Instagram it in that way?’… You know, all that kind of bullshit. Will all that stuff still be relevant 30 years from now? I don’t think so.
What we should ask is will we have enough creative people who are strong enough and willing to do what is necessary right now to follow that madhouse.
Lots of people are starting to question it,” he explained. “My generation especially is shifting now… like me and Phoebe [Philo], Nicolas [Ghesquière] and Marc [Jacobs]. We’ve been around for 20 or more years. We know what fashion was and where it’s heading to. Now it’s a question of what we are willing to do and how we are going to do it.
Finally someone who made it to the very top of high-fashion starts to openly question the system of fashion nowadays.
I believe, that thereby he is bringing the discussion to another level of public awareness.
Thank you, Raf.